Boosting Cash Flow With a New Brand?

Rama e: I think we might be saying the same thing different ways. Tu, if you were to do this with an entirely new brand, right? Would the premise change? It depends on the cash flow considerations. But again, and this is where we talk about like the fuel, not the fire. If i're going to do a new brand, i'm going to set the business up to have the best cash flow so that it allows me to play term game.

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