The Difference Between Brand and Direct Response

The difference between brand and direct responses are just ising for a different time horizon. If you can convert at one day click by expanding that out, what all these people are just not going to buy. It's about te playn capital to get the return on investment i want. Is money now better than money later? Or money later better than money now? And now, the contect, king, i it depends when you need it.