Retargeting - You Don't Getit Right Out, It's Ready.

Cody: I don't have a separate retargting campaign. We run it all in one right, so that we're very consolidated. The more were spending on retargeting, the more, i think, backs up my point about how views do matter. With re targeting, these are like touch points, out of sight of prospecting. These people know who you are. They've watched your vidios, they've touched your web site once or twice. So if you spend more for the customer, you're just eating into all those other profit-maximizing opportunities as well.