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EP 02 - Which Attribution Window is BEST?? (Debate)
Adspend with Ash Melwani and Rabah Rahil
What Is Your Funnel?
Rabis: You have to find a balance between total return on investment and cash flow. He says the longer you wait, the more money you can get out of people. "Youre always making capital work for you," he said. 'I want my returns faster'
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