Optimizing for LTV Is One Factor in LTV

I'm not optimizing for, ca, i'm opto, i'm msar. I'm optimizing for l t v. And that's my whole thesis, is that somebody that you can convince to buy your product on the first day, it's going to be a super fan. So y agree, you're going to have multiple touch points and they're going to buy more. But at the same time, why couldn't you get these people in the ecosystem, and then you show em and ad and on one day, click, they buy? You got your return back. Maybe we just agree to disagree, but i don't know.