I Don't Want More Friction in the Funnel

"I want more friction in the funnel. I fundamentally disagree with that," he says. "Whoever can not only spend the most to acquire customer wins, but be the most patient and longest right be able to throw" 'If on a one day window is what you're optimizing your business for, than i don't think that's rigt thing you should play,' he adds. "'You've never heard the dan kennedy quote, whoever can spend the most til chir customer wins' That doesn't make at silly me."