The Best Way to Be Good at Facebook Houses Is to Be a Brand

i don't think that facebook, especially these days, can truly target effectively enough to gow after a truly cold prospect. Even with exclusions on a certain percentage of people that you're targeting are going to be existing customers. So there's an easy way to know ifyou're not showing ads to new people or not, is by looking at your frequency. If your frequencyis low, new people are seeinour ads. Ifyour frequencyis high, not new people, are senior ads,. cause your reach is going to be low. It depends on the bramble epernot the level of organic too.