Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
The Brain Adit - A Book Review
01:33 • 2min
Why You Shouldn't Read This Book Three Times
03:39 • 2min
The Conveyor Belt and the Bags
05:20 • 2min
The Seventh Bag
07:40 • 3min
Why Do Marketers Focus More on Solutions Than Problems?
10:24 • 2min
Isolating a Problem
12:19 • 4min
The Dogged Profile Thing Is a Chapter in Itself
16:25 • 1min
Is Your Target Profile a Real Person?
17:55 • 3min
The Trigger and the Roller Coaster Effect
21:16 • 3min
The Consequences of Bald Tires
24:01 • 3min
Objects Are Not Your Enemy, Right?
27:22 • 2min
Reverse Testimonials Are Like Resumes
29:47 • 2min
Risk Reversal
31:22 • 4min
What Is My Uniqueness?
35:05 • 3min
What's the Dream?
38:07 • 2min
The Book Good to Great by Jim Collins
39:41 • 3min
The Marketing Book Podcast - Episode 95
42:19 • 2min