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095 The Brain Audit by Sean D'Souza

The Marketing Book Podcast

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Risk Reversal

Risk reversal is not a money back guarantee. I already had my money before i gave it. Tyo, so it's not back. O, on my month. So what they're saying is, i would like thi stuff, but i'm not sure to give an and often you have to dig deep. If you just say, i'm going to slap on te money back guarante, it's not going to work. That means you haven't really thought it through. And again, the target profile interview will tell you what they feel the real risk is. Almost no one will say, wouldlike my money back. They will say, here's my real risk yo

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