Is Your Target Profile a Real Person?

The target profile is a real person. Unless you can have lunch with that person, unless you can speak to that person on the phone, they're not a real people. And we have these targat profile questions, and they come up with the answers. You should record the answers. They will tell you what their specific problem is. So then we talk about the solution. Ye anda, it brings to mind another issue that i think as a challenge for companies and marketers, and that is that i don't think that companies know as much about their customers as they think do. That sounds, that sounds interesting.