Reverse Testimonials Are Like Resumes

Most testimonials, on line or off line, are about how wonderful it was. And again, the brain is not attracted to testimonials like that. So a client will say, you know, i really didn't want to attend shawn's workshop. It was too far away. Iad to leave my seven-year-old son behind. Now what that does is it gets your attention. This someone pitching the workshop. Some one saying, i didn’t want to go there. But before to that, how is it that? Explain how testimonials are like resumes!