The Book Good to Great by Jim Collins

Shan: If you are trying to create the marketing message by yourself, you're just wasting your time. The thing that changed us from cartooning to marketing was this whole factor of uniqueness. I read the book good to great by jim collins, and he asked, what can you be the best in the world at? And to day, we are the best inthe world at taking someone who is not good at a skill - and within 12 weeks or 16 weeks, they become exactly what we end up. We don't believe in bad students. We believe in bad teachers.