Why Do Marketers Focus More on Solutions Than Problems?

We know that our brains are more aroused by problems than solutions. Can you correct in that part? Yes. So what your brain is doing is acting like a span filter. It's getting rid of everything else. You see the same thing when you're driving down the road. Most people start off with the solution, and that's why it falls flat,. get the attention, exactlyso why do marketers focus so much more on solutions than problems?