Why You Shouldn't Read This Book Three Times

The way the brain works is that it shuts off a kind of valve every time you're taking in information. And yet, when you hit like the first a chapter where you think, how am i going to apply this to my business? That's when your brain has efficient,. has has been very efficient. It has stopped and has tried to focus. But you continue to read the ters. So when the client reads the book for the second time, they get a completely different insight. And clients right back and say, thank you for telling me to read it thrice because the first couple of times i've missed out the stuff.