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095 The Brain Audit by Sean D'Souza

The Marketing Book Podcast

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The Conveyor Belt and the Bags

The book reminded me a little bit of a having a magician show you how they do their tricksin other woreds. And i was like, of course, absolutely. Why did i not think of that? I made me think about all the other marketing and sales a, you know, best practices, how they all fit together. So can we start by the idea of the conveyor belt and the bags, which you mentioned? That's right. What happens is we are so busy trying to promote ourselves that we fail to under-promise our customers.

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