The Trigger and the Roller Coaster Effect

When you put the problem, the solution and the target profile together, what it does is ignites a part of your brain. The rollar coaster is an extension of the problem. It doesn't get your attention unless you drive home the consequences. So takes you on this rolo cos the journey. And so the rolocoster is literally that. But it's amazing how just that one idea of talking to the customer, ah, kept them from being successful for they were literally getting rid of the brand because it wasn't working. They had to deal with the woman who dealt with skunks. I mean, it got to that point. Ah, so let's move on.