The Seventh Bag

Every example that you gave of all seven bags, i've experienced. Some people learn by doing. I learn by doing wrong. So everything you've described in the book is why such and such a deal fell apart or why this particular message on a ad or a webside or a news letter didn't work. Let's let's start with the first bag, and i walk the listener through the different bags and see if we cana get all our bags together. Ok? You want me to do it? You sure wel start with thefirst one. And it's called the problem. Er. In the book, the first one is the problem, er, and the first three are