Sweathead, A Strategy Podcast The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
Feb 7, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
What Makes It Intense?
01:41 • 2min
Is Your Existence Enough for You?
03:32 • 2min
20 21 Was a Massive Year for Ediman Dido B Account Planningly
05:53 • 3min
Is There a Tolerance for Mess?
08:43 • 2min
The Word Creative Is So Loaded in This Industry
10:30 • 2min
Do You Ever Doubt It?
12:13 • 3min
Is There a Dogma in the Discourse?
14:50 • 2min
How Much Messiness of Your Creative Process Does It Really Work?
16:28 • 3min
What Is It About Your Agency Culture?
19:53 • 4min
Strategy, Account Planning and Creative Roles Are in More Places Than Ever
23:24 • 3min
Is It Possible to Teach Comfort With Messiness, Not Mercy, Back Into Messiness?
26:12 • 3min
Are There Any Techniques That You've Found Useful?
28:48 • 3min
How Do You Know if You've Got Something That's Unobvious?
31:31 • 3min
How Do I Know if I Have a Strategy?
34:16 • 3min