The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
Sweathead, A Strategy Podcast
00:00
How Much Messiness of Your Creative Process Does It Really Work?
i'm constantly surprised by how much of an appetite people have for going with the flow and accepting that may be to get to a good idea. I think it's surprising how comfortable clients and other people often are with being honest about how the creative process really works. There's ditrenly, the twittering lindy, and i think there's ben this turf, or especially since the pandemi gise, i feel it's hard. It's tempting to think that you have to package everything up in a completely predictable and logical manner. You cand have to explain your thinking.
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