The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
Sweathead, A Strategy Podcast
00:00
Do You Ever Doubt It?
Marketers are trained to challenge orthodoxy and think about different ways of doing things. But there's still a massive gulf between the stuff that you can work out based on data and averages, and actually getting to something which works in the real world. "I always like finding those edge cases where you kindo find incredibly light buyers somewhere," he says.
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Transcript
