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The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB

Sweathead, A Strategy Podcast

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Strategy, Account Planning and Creative Roles Are in More Places Than Ever

I just think what youd descry d is so important because strategy or account planning and creative roles are in more places than ever. I hear from a lot of people who struggle in them, that they don't know how to be effective. It's sometimes very hard to tell the difference between genuinely aimless time wasting and the way tha associate ive, creative thinking works. But i think even in those busns, if we're beng honest, ther there are pockets where en it, you know, wet with fouxwalgen.

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