
The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
Sweathead, A Strategy Podcast
00:00
Is There a Dogma in the Discourse?
Advertising communications is 'black and white' according to the author. He says we don't have spaces for long, nuance discussion about some of these ideas. The most visible cussions in planning happen in places like twitter where it just looks very black and white and dogmatic - he argues.
Play episode from 14:50
Transcript


