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The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB

Sweathead, A Strategy Podcast

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How Do You Know if You've Got Something That's Unobvious?

How do you know if you've got something that's unobvious and is just at being an obvious stew as the first step? God, i's hard in it, but that is a minute's hard. Like, it's not an easy maybe some people find it easy. Maybe some people look as if they find it easy, but i don' o ot shure they really do. I to think, having done this for 20 years, i'm still not really perfect at this, but i feel like i'm starting to get a bit of an instint for when you write something down. Just thought, eanyo, look at it, and you have that flash of intuition

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