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The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB

Sweathead, A Strategy Podcast

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Is It Possible to Teach Comfort With Messiness, Not Mercy, Back Into Messiness?

You'd have to be comfortable with it to be able to ye, i guess so. From what little i've managed to gather from pop science, it's kind of how everybody's brain works. We might like to think that our brains work in this very ordered fashion,. whe it's all about conscious thought. But if you scratch beneath the surface, it's not at all that. One, that means, unless you have some incredibly serious brain injury, you probably can do it. And that is probably how you do most things in your life and that's probably how you, you know, at any time you come up with anything new or think about somethonething in anything other

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