The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
Sweathead, A Strategy Podcast
00:00
The Word Creative Is So Loaded in This Industry
i think the word creative is so loaded in this industry that it means what happens in a particular department. You can't just run the numbers and do that, you know. You have to be imaginative to think about marketing. So by definition, it's an imaginative and a creative industry. I thinkt i thinkit. It has to be, if it isn't, and you con a not doing it. But there are things like media buying, programmatic media buying, which can be automated to a relative degree,. Even even media planningwhich i think a lot of anees it mon to be quite sniffy about and go, wile, its all numbers.
Play episode from 10:30
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