Let's talk branding

Peter Weinberg - B2B brand building

May 30, 2022

47:31

Creator website

Highlights

AI Chapters

Episode notes

Reach Is a Very Important Indicator in Marketing Success

03:30

Creative Is More Important Than Media

02:28

Is the 95 Five Rule Really a Budgeting Rule?

02:25

Introduction

2min

I've Been Really Loving the Word That Comes Out of Te Be Institute

2min

Brand Building - What Is It?

2min

Brand Building

2min

The Biggest Difference Between B to B Marketing and B to C Marketing

2min

B to B Marketing

2min

B2B Branding - What's the Playbook?

3min

The Long Term Benefits of Brand Building

3min

How to Measure Brand Performance?

5min

10.

What's the Difference Between Brand Building and Distribution?

3min

11.

The Mascot Is Already Hugely Ahead of the Curve

2min

12.

Content Marketing

2min

13.

Is the 95 Five Rule Really a Budgeting Rule?

2min

14.

Life Advice From Branding

4min

15.

Reach Is a Very Important Indicator in Marketing Success

4min

16.

B to B Branding

2min

17.

Creative Is More Important Than Media

2min

18.

The Future of B to B Video?

3min

In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common misperceptions in B2B marketing, how to build a B2B brand on a budget, and the differences/similarities between B2B and B2C marketing. It's a really great episode full of knowledge bombs so I'll bet you'll enjoy it!

Important links:

The B2B institute
Peter on LinkedIn

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.

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