2min chapter

Let's talk branding cover image

Peter Weinberg - B2B brand building

Let's talk branding

CHAPTER

Brand Building

"You can't beat em, join em. That's the performance branding is really, like, a really interesting way to frame it," he says. "Key to story is not just getting people to appreciate the value of brand building,. But framing it in a way that will be palatable in these betobe organizations."

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