Peter Weinberg - B2B brand building
Let's talk branding
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What's the Difference Between Brand Building and Distribution?
Marketers need to tarket these future byers. That means being more brought in reach am and probably not being as specificin your targeting and segmentation. Is there also something that makes some marketthing be more like brand building in the creativeor is it? I think the distribution and measurement are definitely different at the top and bottom of funnel. But i think to your point, creative is probably the biggest difference.
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