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4min chapter
Peter Weinberg - B2B brand building
Let's talk branding
Reach Is a Very Important Indicator in Marketing Success
Big brands with a lot of money can reach more customers. Small companies, they generally don't have a million people who need to weigh in on every piece of advertise an can sell. I think the bigger opportunity is creative actually. Because most of these big companies have a lot of trouble producing good creative and it's just as ther are such big bureaucratic organizations,. So i would look more to the the creative space t advantage for smaller brands.
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