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Peter Weinberg - B2B brand building

Let's talk branding

CHAPTER

Is the 95 Five Rule Really a Budgeting Rule?

The 95 five rouleiit gives you a nice brag down of who's one who wants to buy right now, and whos who is going to buy in the future. Is it also a way to distribute your marketing budget, or would that be like, a very quick short cut? Yes, that's a great question. I don't think it's budgeting advice necessarily,. So like we've been, we've beentime. 95 five as the new 60 forty roll just because they are both a mental models. Neither of them is a precise figure, and they are both quite different.

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