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2min chapter
Peter Weinberg - B2B brand building
Let's talk branding
The Mascot Is Already Hugely Ahead of the Curve
Souhit: Less than one per cent of b to b companies use any kind of character in their creative. He says it is almost impossible to tell a story without a character. Souhit: A lot of brands are trying to tell these, quoteunquoe stories with this, like, disembodied voice over text on a page.
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