The Mascot Is Already Hugely Ahead of the Curve

Souhit: Less than one per cent of b to b companies use any kind of character in their creative. He says it is almost impossible to tell a story without a character. Souhit: A lot of brands are trying to tell these, quoteunquoe stories with this, like, disembodied voice over text on a page.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.