Peter Weinberg - B2B brand building
Let's talk branding
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The Biggest Difference Between B to B Marketing and B to C Marketing
The way marketers sell tooth paste is completely different from the way marketers sell cloud computing. There are some tactical differences, but the fundamental principles of how marketing works and how beutyby brands grow,. Strategically, they're very, very similar. The biggest sort of edge opportunity in b to b is to actually copy a lot of these strategies that you know, sell tooth paste and cocacola and bring them to world of enterprise, technology and business.
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