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Peter Weinberg - B2B brand building
Let's talk branding
B to B Branding
Small brands also have this advantage, which is that the universe of people who can buy your b to b product in service is usually pretty small. You don't meed to reach as many of them as you can possibly afford to. So i think there has actually been this democratization of btob mediavens. That's also an opportunity. I would go back to the recommendation for small companies that creative is really a huge, huge edge opportunity.
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