Peter Weinberg - B2B brand building
Let's talk branding
How to Measure Brand Performance?
Brand performance is mostly a function of creative and distribution, or media. There are metrics you can look at in the creative column that will tell you if your performance is good or bad. A big one would just be reach. If you're reaching less customers than you have, you're probably notking a girl. Attracting things like cost, her unique reach, share of voice, etcetera. And then ultimately, f you get creative and distribution right, you generate some sort of outcome.
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