Let's talk branding cover image

Peter Weinberg - B2B brand building

Let's talk branding

00:00

Content Marketing

Marketers are afraid to be taken less seriously, he says. They think all you've got to do is tell people how great the product is,. But actually it has more impect i mean, that's a big part of it. "It's literally just like the decks the salespeople show to customers, just re purposed into an act" 'My most b to b marketing is actualy just pro marketing,' writes Marketing expert and author David Perry.

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