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2min chapter
Peter Weinberg - B2B brand building
Let's talk branding
Content Marketing
Marketers are afraid to be taken less seriously, he says. They think all you've got to do is tell people how great the product is,. But actually it has more impect i mean, that's a big part of it. "It's literally just like the decks the salespeople show to customers, just re purposed into an act" 'My most b to b marketing is actualy just pro marketing,' writes Marketing expert and author David Perry.
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