Peter Weinberg - B2B brand building
Let's talk branding
The Long Term Benefits of Brand Building
Small businesses or start ups have a shorter time horizon, right? They can't worry about sails ten years from now. So there is a more like exibstential need to focus on the short term. I think most of these strategies are actually even more valuable for small ans than big brands. If people haven't heard of your company, it's going to be very, very difficult for you to sell anything.
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