2min chapter

Let's talk branding cover image

Peter Weinberg - B2B brand building

Let's talk branding

CHAPTER

Creative Is More Important Than Media

There's been this massive proliferation in media channels, and a lot of them are really bad. Big brandsa could be wasting milk ons of dollars on like poorly targeted or low quality digital inventory. You can be remusinstat you can be creative. Thi makimedias overtu, there's opportunities in both ism wi.

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