38. An Oral History Of The Web's First Banner Ads

1

Introduction

00:00 • 3min

2

The History of the Internet

03:05 • 3min

3

Hot Wired Magazine

06:06 • 3min

4

What Happened to Wired Ventures?

09:15 • 3min

5

What Are They in For?

12:26 • 2min

6

What Is Hotwired and How Did It Work?

13:58 • 3min

7

HotWired Magazine Launch - Craig Kennerick

16:29 • 2min

8

How to Create a HotWired Ad for AT&T

18:47 • 4min

9

Hotwired Web Ad Sales - Rick Boyce

23:11 • 4min

10

Um, I'd Like to Think of a Number Of, Um, Early Sponsors

27:12 • 4min

11

How to Make a Color Ad

30:55 • 2min

12

How to Make a Billboard Successfully

32:43 • 5min

13

At&T's You Will Campaign

37:41 • 3min

14

The You Will Campaign

41:05 • 6min

15

The AT&T Banner - A Virtual Art Museum

46:59 • 6min

16

How to Link to the Museums on Hotwired

52:30 • 3min

17

The Landing Page Experience

55:27 • 3min

18

How Much Click Through Did You Get From Banner Ads?

58:48 • 3min

19

Hotwired - The AT&T Banner Is Unique

01:01:33 • 4min

20

Hotwired - The First Brand Effectiveness Study

01:05:11 • 3min

21

The History of Mobile Ads

01:08:02 • 3min

22

The Dark Ages of Advertising and Marketing

01:11:30 • 3min

23

The Internet History Podcast

01:14:01 • 2min