38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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Hot Wired Magazine
Wired's original manifesto centered around a cultural and social revolution that would be brought about by digital technology. Co-founders Louis Rosetto was not eager to start yet another enterprise that would bleed cash for years as the magazine had so recently done. Andrew Anker settled on advertising as the only logical revenue stream which he could see for the new project.
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