38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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Hotwired - The First Brand Effectiveness Study
Hotwired showed that advertising could be a viable business model for websites and web services of all types. For the first time, major brands began looking seriously at the web as a completely new channel to begin funneling their advertising budgets into. Hotwired would serve as inspiration and impetus for other sites that would soon follow including CNET, Salon, and Time Inc's Pathfinder.com.
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