38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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At&T's You Will Campaign
In 1994, AT&T launched a new nationwide campaign that would be called the You Will campaign. Narrated by Tom Selick and directed by David Fincher, the ads moved AT&T's branding away from personal connection towards a futuristic utopian world where reaching out and touching someone was a ubiquitous occurrence. All of the ads had the convention of have you ever done X followed by the assurance that You Will? And the company that will bring it to you is AT&T.
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