38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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How to Create a HotWired Ad for AT&T
Wired magazine was going to launch a new website called HotWired. On that site, there were going to be ads from companies in the same way that magazines had print ads. One of Moda Media's clients, AT&T, wanted to work with us to try and create this ad for AT&T. Jonathan Nelson: Organic would produce roughly half of the dozen or so campaigns on Hot Wired.
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