38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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The You Will Campaign
Bill Klossen was an advertising and communications manager at AT&T. His efforts involved getting AT&T to experiment with advertising online, especially with the early online services like AOL,. But he was meeting with the age old brick wall of corporate inertia. Joe McCamley: Once it was explained that this would be what was going on, everything changed.
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