38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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The AT&T Banner - A Virtual Art Museum
The ad was designed to show people the amazing things that the web is making possible. If a user clicked on the ad they would not be taken to an AT&T sales pitch, but instead to virtual art museums around the world. "We thought what was awesome about the internet was that the future was actually there right now," says Hotwire CEO Craig Federighi.
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