38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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How to Link to the Museums on Hotwired
AT&T wanted to give, we were sponsoring kind of the arts section of Hotwired magazine. So it made sense to link to museums. And, and we wanted to kind of transport people to places where, you know, they might not otherwise travel at any time in their lives. Joe McCamilly: The banner is a glorified, huge click. It's a huge button. If we can put something there that is compelling that they click in it and now literally opens up the world to them. Bill Klossen.: We thought, this is so good. This is, this, this is the perfect recipe that's about to happen.
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