38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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Um, I'd Like to Think of a Number Of, Um, Early Sponsors
Stephen Comfort was the media planner at Messon-Vittari. He brought four on, and that was for two MCI, business units, club med, and also Volvo. Zima, which you might remember as a Coors brand. IBM's campaign was "absolutely stunning," says Andrew McCamley of Ogilvy & Mather. The ads were hardwired or hard coded rather to the pages.
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