38. An Oral History Of The Web's First Banner Ads
Internet History Podcast
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What Is Hotwired and How Did It Work?
Andrew Anchor: We started the project with a classic white page of paper with nothing on it. He says we decided to just simply sell one advertisement against one content section and $10,000 was a round number that made the numbers work. "There was no ad server. There was barely a web server at that point," he says.
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