Business of Apps Podcast

#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

May 29, 2023

57:32

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Episode notes

Introduction

3min

How to Scale User Acquisition in 2023

2min

Matt Lord: Chief Strategy Officer for Perform CB

1min

How to Scale Your UA

4min

The Importance of Budget Constraints in Marketing

2min

How to Create Your Own Certitude as a Marketer

1min

How to Optimize Your Marketing for Success

5min

The Privacy Challenges in the Mobile Market

3min

The Importance of Web Based Acquisition for App Marketers

2min

10.

How to Reach New Users in the App Stores

5min

11.

How to Use Emerging Channels to Acquire High Value Users

2min

12.

The Future of Content Marketing

4min

13.

CTV: The Future of Marketing

3min

14.

Best Practices for Testing New Targeting Strategies

6min

15.

How to Measure the Success of Your Social Media Campaign

2min

16.

How to Drive Growth in Q For

4min

17.

How to Plan for Peak Season

3min

18.

How Three Bands Three Brands Drive User Acquisition at Scale

4min

This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee.

It was a lively discussion that covered a lot of ground, including:

Competitive optimizations for efficient ad spend
Maximizing reach through top traffic channels
Campaign strategies to test ahead of Q4
Three user acquisition success stories with top marketers, including FanDuel

Links and Resources:

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