#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
Business of Apps Podcast
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CTV: The Future of Marketing
Right now we would target 26 different channels. And you know I think some of the leading ones we touched on in regards to native displays social contextual video email SMS rewarded it really depends on the marketer and what's going to resonate with their ideal audience. CTV is clearly exciting because it allows for video 15 30 second spots. There's something magical about that, and a kind of new experience for marketers so a lot of buzz around it well earned.
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