How to Plan for Peak Season

You can't show up at peak season and expect to suddenly perform. You know, my takeaway again would be utilizing an outcome based model where you're truly paying for results. We believe it's the best way to test into new channels and scale your program overall. And then beyond that once you've acquired those customers James this might be a separate podcast or webinar but you know really building in that customer centric experienceonce you've acquired them right like, are you truly talking to the customers needs are you building personalized experiences.